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Atholl at a glance

Why Choose Atholl as a First Time Investor?

Situated in Sandton, Atholl offers an excellent choice for those seeking to invest in Johannesburg property for the first time. This prestigious area has the best of both worlds – a highly central location that is minutes away from the Sandton CBD, and a laid-back, country atmosphere that makes it a prime choice for residential investors. If you have been considering Atholl property for your first home, there are a few benefits worth noting. Here are some of the top reasons to consider this area for your investment.

Accessible entry for new investors. 

Traditionally, Sandton has not always catered to newer investors aiming to make their first home purchase. Many properties within this area include established, gracious older homes set on large stands, many of which were renovated and transformed into family homes rather than sold. Over time, rather than selling the properties themselves, portions of the property land were sold and sub-divided. Although older properties on larger freehold developments still make up a fair portion of the area's total property selection, a growing percentage of properties is comprised of smaller sectional title developments that offer a far lower barrier to entry. For first time investors and families, this makes the area surprisingly accessible. 

Diverse property offering.

Thanks to the rise of sectional titles and apartments, the diversity of property in Atholl has grown over the last few years. Today, new home buyers can expect to find a selection of options, ranging from elegant, spacious family homes, smaller homes, secure cluster developments, townhouses, and apartments. This ensures an excellent diversity of options for investors, with an equally diverse price range. 

Upgrade potential. 

As this area is largely considered a buy to live neighbourhood, there is also potential to upgrade after purchasing. Over the last decade, the area has seen numerous changes – all of them positive. Three and even four storey sectional title developments have become more common, while further developments are expected within the area in years to come. Whether buying with a view to work from home or build your dream home, this area has plenty of potential for long-term growth.

Country living in the city. 

By far one of the most appealing aspects of this area is its country-like atmosphere and secure, peaceful lifestyle. Thanks to its location within the broader Sandton area, Atholl is in close reach of both the Rosebank and Sandton CBDs, as well as some of the city's top schools, retail hubs, and lifestyle destinations. Highlights in the area include Atholl Square – an upmarket mixed use development housing grocery shops, décor stores and clothing boutiques, as well as the Bluebird Shopping Centre that houses food shops, restaurants and a grocery store. There is also a Whole Food Market held on Sunday mornings, which further adds to its charm. Many properties here have a distinctive country style, which helps to make this area feel away from the crowd, even if it is actually within easy reach of the city's leading amenities and attractions. 

Searching for property in this area? Use our handy search feature to browse Johannesburg property by area or type, or alternatively, get in touch with our team to learn more about our current Atholl property portfolio.

Disclaimer: While every effort will be made to ensure that the information contained within the Lew Geffen Sotheby's International Realty website is accurate and up to date, Lew Geffen Sotheby's International Realty makes no warranty, representation or undertaking whether expressed or implied, nor do we assume any legal liability, whether direct or indirect, or responsibility for the accuracy, completeness, or usefulness of any information. Prospective purchasers and tenants should make their own enquiries to verify the information contained herein.