In 1982, a young and ambitious Lew Geffen founded Lew Geffen Estates in Johannesburg, driven by an unwavering belief in the potential of South Africa's property market. With a maverick's instinct for opportunity and a relentless work ethic, Geffen built his agency from the ground up, quickly earning a reputation for integrity, innovation, and an unmatched understanding of real estate. His hands-on approach and bold marketing strategies set new standards in the industry, turning Lew Geffen Estates into a trusted name in South African property.

The lessons of the past should steer us towards ensuring lasting legacies for generations yet to be born."

Hun Sen

But Lew was never one to rest on his laurels. In a move that would redefine luxury real estate in South Africa, he set his sights on a global partnership that would elevate his brand to international prestige. In 2001, after years of cultivating relationships and proving his company's excellence, Lew Geffen secured the ultimate coup - the national franchise license for Sotheby's International Realty, one of the world's most prestigious real estate brands. This landmark achievement positioned his company as the exclusive representative of Sotheby's International Realty in South Africa, connecting the country's most exclusive properties with a global network of high-net worth buyers.

Under Lew's leadership as Founder and Chairman, Lew Geffen Sotheby's International Realty flourished, expanding into prime markets across Gauteng, Cape Town, the Winelands, Plettenberg Bay, and beyond.

His son, Barak Geffen, played a pivotal role in the company's growth, bringing fresh energy and strategic vision in his management of the company. Together, they solidified the brand's reputation for luxury, discretion, and unparalleled service.

In 2016, the next chapter of this family legacy began when Lew's daughter Yael took the reins, ensuring the company remains a dynamic force in the industry. Her leadership continued the tradition of innovation while steering the brand through evolving markets, proving that Lew Geffen's vision was not just a business, but a true legacy.

Today, Lew Geffen Sotheby's International Realty stands as a testament to one man's ambition, a family's dedication, and a brand's relentless pursuit of excellence. From its humble beginnings in Johannesburg to its status as South Africa's premier luxury real estate authority, the Geffen legacy in South African real estate is one of bold vision, calculated risk, and an enduring commitment to leaving a mark on the world - one extraordinary property at a time.